Monday, August 20, 2007

Marlboro Fun

I’ve come to a decision; after another morning of waking up bleary-eyed and stinking of smoke, I think I need to quit smoking. There, I admit it. I’m a smoker. For some of you, this will drastically change the way you think of me; more and more often now, smoking has become a stigma. It’s seen as an unhealthy waste of money to many people, and honestly, I couldn’t agree more. Let me put it in perspective for those who don’t know. With the money I would save by quitting smoking, I could buy a laptop computer, with some accessories, every year. I feel tired all the time, and there are mornings I wake up feeling extremely congested, almost like I’m sick. I’ve only been smoking for a few years, but I don’t really want to see what my lungs look like; I’m sure they’re some unsettling shade of brown. Yet here I am, telling you that I am currently a smoker, not that I used to be and quit when I realized how stupid it was. I’ve thought about quitting before; in fact, there were two times that I claimed to be “trying to quit.” What this actually translates to is “I’m going to stop buying cigarettes, but I’ll bum them off of my friends that smoke until I break down and buy my own pack again.” It’s a weakness, an addiction to a drug called nicotine, which has been proven time and time again to be potentially deadly and hard to break. Anyone who smokes now can’t ever claim not to know the effects that smoking has on them or the people around him. Indeed, every pack of cigarettes has a label that reminds you of various problems that you may face as a result of smoking. 555 Belomorkanal Bond Camel Chesterfield Dallas Davidoff Dunhill Epique Esse Gauloises Karelia Kent L&M Lucky Strike Magna Marlboro Marlboro Mild Seven Monte Carlo More Pall Mall Parliament Peter I R1 Rothmans Russian Style Salem Sobranie Sovereign Viceroy Virginia Slims Vogue West Winston
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Wednesday, August 8, 2007

Marlboro

marlboro smoker, now personi­fied by the rugged cowboys who puff on cigarettes was once meant for woman. Marlboro Brand was born in 1924 as one of the first women’s cigarettes. During that time, the idea of marketing cigarettes to women was a taboo. Advertisers had to address the issue of stained teeth, foul breath, and addictive cravings, not to mention that dry, heaving morning cough. Philip Morris decided that their brand needed to have a classy, sophisticated name. Win­ston Churchill was in the news at the time, and it was being reported that he was related to the Earl of Marlborough. Philip Morris marketers liked the sound of the Marlborough name, but didn’t think it looked good on the pack. They lopped off the “ugh” and came up with Marlboro. In the 1920s, the Marlboro campaign was based on how the cigarette was different. They painted a red band around the filter to hide those unattractive lipstick stains, call­ing them “Beauty Tips to Keep the Paper from Your Lips.” They called Marlboro the “Mild as May” cigarette for women and added a tag line -”Discerning feminine taste is now confirming the judgment of masculine connoisseurs in expressing unanimous preference for the Aristocrat of Cigarettes. . . .” The brand had a small share to survive.
Posted by Alex at 07:32:45 | Permalink | No Comments »